For the consumer, client
or supplier:
• SMS is a short and
"to the point "message (such as a
notification, alert, announcement) that
conveys essential
information.
• Messages are received
by an intended recipient seconds
after
sending.
• SMS has a wider reach
as most people have a mobile
phone.
• People are familiar
with the sending and receiving of SMS
messages.
• People are able to
respond quickly to an SMS.